Senior Digital Marketing Expert – Work From Home
We are hiring a Senior Digital Marketing Expert for a full-time Work From Home role. This is a long-term opportunity with one of our growing technology clients.
The role is best suited for a performance-driven digital marketer who can manage paid campaigns, improve lead quality, and track results clearly.
Job Summary
Job Type: Full-time
Work Mode: Work From Home
Preferred Location: Chennai
Opportunity Type: Long-term
Email: hr@letzbizz.com
About the Role
In this role, you will plan, run, and improve digital campaigns across Google, Meta, and other online platforms.
You must have strong hands-on experience in Google Ads and Meta Ads. Also, you should understand lead generation, campaign tracking, basic SEO, and UGC/content marketing.
Most importantly, you should be able to show real campaign results through reports, dashboards, screenshots, or case studies.
Key Responsibilities
- You will plan and manage Google Ads campaigns, including Search, Display, YouTube, Performance Max, and lead generation campaigns.
- You will also manage Meta Ads across Facebook and Instagram for leads, traffic, engagement, retargeting, and conversions.
- In addition, you will monitor campaign performance and take action to improve results.
- You will work on keyword research, audience targeting, negative keywords, ad copy testing, creative testing, and landing page suggestions.
- You will also set up and review tracking using GA4, Google Tag Manager, Meta Pixel, UTM links, and conversion tracking.
- Along with paid ads, you will support basic SEO tasks such as keyword research, on-page suggestions, content planning, and Search Console review.
- You may also help with UGC/content ideas such as reels, testimonials, ad creatives, content briefs, and performance-focused creatives.
- Finally, you will prepare clear campaign reports with insights, results, and next-step recommendations.
Must-Have Skills
- Google Ads
- Meta Ads
- Facebook Ads
- Instagram Ads
- Performance Marketing
- Lead Generation
- Campaign Optimization
- Google Analytics / GA4
- Google Tag Manager
- Conversion Tracking
- Meta Pixel
- Landing Page Understanding
- Basic SEO
- UGC / Content Marketing
- Campaign Reporting
- CPL and ROI Analysis
Preferred Background
Candidates from advertising agencies will be preferred.
However, candidates from real estate marketing, product-based companies, SaaS, technology companies, hospitality technology, or lead-generation businesses can also apply.
Candidate Requirements
- You should have at least 6+ years of relevant digital marketing experience.
- You must have strong hands-on experience in Google Ads and Meta Ads.
- You should have managed paid campaigns independently.
- Also, you must understand CPL, lead quality, conversion tracking, ROI, and campaign optimization.
- You should be able to share campaign samples, reports, dashboards, case studies, landing pages, ad creatives, or sanitized proof of work.
- Basic SEO knowledge is required.
- UGC or content marketing exposure will be an added advantage.
- You must be comfortable working full-time from home.
- You should also be disciplined, proactive, and ready for regular performance tracking.
Who Should Apply
- Apply if you have real experience in running and improving paid campaigns.
- Apply if you can explain your campaign results using numbers such as budget, CPL, leads, conversions, and ROI.
- Apply if you are comfortable with daily reporting and clear performance ownership.
- Also, apply if you can share proof of your work.
Who May Not Be Suitable
- This role may not be suitable for candidates with only social media posting experience.
- It may also not be suitable for candidates who have only boosted posts without using proper Ads Manager tools.
- Candidates who cannot explain campaign performance, tracking, lead quality, or optimization may not be the right fit.
Selection Process
- Profile review
- Application form screening
- Digital marketing technical discussion
- Portfolio or proof-of-work validation
- Final client discussion
Important Note
- This is a performance-driven role. Therefore, applicants must give clear and accurate details about their paid ads experience, campaign results, tools used, and current employment details.
- Incomplete, vague, copied, or non-relevant responses may not be considered.
How to Apply
Interested candidates can apply here:
https://letzbizz-jobs.zite.so/
You can also share your updated resume to:
